| Statistic Report to Feedback on Business Plan |
Having a website is considered as useless if you do not utilize it for your business. If you do not know how well it has turn to benefit you and your company, then it is likely that you purchased something and put on the shelf for showing. In modern day's business, we need to gather reports and statistical data to feedback on our next business plan.
This tutorial will explain how the Traffic Report tool in Comdev Web Builder 2.0 helps you to feedback on the results from the website that you have done.
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Visitors Countries
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1. The Visitors Countries report can be accessed by clicking the Tools icon on your left menu. By default, this report is shown. (Figure 1)
2. The report will show a bar graph that indicates the numbers of Page View from top 10 countries to your website. (Figure 2)
3. Visitor's IP will be tracked to locate his/her country location and recorded in the database.
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Figure 1 Website statistic tools
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Figure 2 Where do customers came from
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Report Analysis
From the bar graph, you are able to see where your potential overseas market is. People from what countries those are likely to find your company through Internet, search and browse for products or services they want, and looking to do business with you.
The results will be reflected by various factors such as Internet usage demographics and local publicity. From our past experience, it is likely that developed countries such as United States have higher views than others because almost 65% of the population uses Internet. The other factor will be the local publicity effort that you have done for yourself. You may have inform your friends, customers and partners to visit your website after it goes online and this will results your local country be one of the most views.
Finally to feedback on your business plan, you can see that besides local market, which overseas market is potential to export your products or services. Without you knowing, this is the importance of Internet for you to go globalize.
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Daily Hits
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1. The Daily Hits report can be viewed by clicking Daily Hits. (Figure 3a)
2. The report will show a line graph that indicates the numbers of Page View recorded in the past 30 days. (Figure 3)
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Figure 3a View daily hits
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Figure 3 How many visitors per day
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Report Analysis
From the Daily Hits report, you are able to feedback how popular your site is and how many people visit your site every day. If it does not give you good results, you will have to include this issue in your coming marketing plan. You may run publicity campaigns such as search engine advertising, banners or flyers to get more website traffic. The more people visit your website, the more business prospects you will gain.
If you start from local publicity campaign, you can include your website URL in your name cards, company letterhead, brochures and flyers. You should encourage your existing customers to go online and utilize the information you provide in your website. Example, you can deliver a message such as "We Have Gone Online! Visit Our Website For Our Latest Products Catalog and Information". If you have new products or pricing information that need to be updated frequently, you should allocate manpower to be in charge of the task. Any incoming call that request for faxing catalog can be directed to accessed your website. For special dealer prices, you can give them special Customer Login account. Please read the tutorial.
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Product Popularity
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1. The Product Popularity report is accessible by clicking Product Popularity.
2. The report will show a bar graph that indicates the number of views for each product category in your product catalog. (Figure 4)
3. Below, you are able to see what Search Keyword people used when browsing for products in your website. (Figure 5)
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Figure 4 Which product is most popular
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Figure 5 Keywords used to find your products
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Report Analysis
From the Product Popularity report, you are able to feedback on what products that are the most popular for your website visitors. If you have many items in your product catalog, visitors may browse through the categories that they are interested in or search using product keywords. Together with your sales report to let you forecast how much stock you have to keep for each item.
Meanwhile, using your online product catalog, you can publish a new product sample from your supplier without keeping any stock in the beginning. When this report shows that there are many actual buyers looking for the new item in your website, then only you start to purchase the quantity. This is how Comdev Web Builder 2.0 will help your business.
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Site Referrer
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1. The Site Referrer report can be viewed by clicking Site Referrer.
2. The report will show a list of domain names and hits where people enter your website. (Figure 7)
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Figure 6 From where visitors enter your site.
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Figure 7 Hits from each referral site
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Report Analysis
To know which search engines work the most effective is important if you are paying for online publicity. There are methods such as Pay Per Click, Paid Inclusion, banners, paid link exchange, web directories and so on. For example, reports show that Google owns 60% of the Internet searches and you may consider to use Google Pay Per Click program. Submitting to suitable web directories for your industry will also help.
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Conclusion
The Traffic Report tool in Comdev Web Builder 2.0 is useful to give you feedback of your online presence. Feedbacks are important for you to plan further in business, product and marketing strategy. We believe the analysis for each report will be much helpful for you and your company.
More Tips and Tutorials that is related to this topic, please read:
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