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Haven’t Got A Web Site? Your Business Is Out Of Date
by Ann Lee |
For the past few years, many people have been mentioning about the Internet and how useful it is in running small-businesses. Have you ever thought how Internet has changed our daily activities? In previous years, we used to communicate with our customers through telephones. We sent urgent messages and documents using fax machines. Now, people prefer to use e-mail instead of telephone and fax machine for communication purposes. E-mail enables us to inform our customers regarding the latest changes and developments instantly and efficiently.
Business is getting more competitive as the day goes by. Business owners have to be creative and innovative to keep their business growing together with the technology. Internet is one of the latest technologies for small-business owners to promote their products and services worldwide in order to bring in new businesses. A web site is an important marketing tool that is a necessity to most small-business owners to expand their global business market nowadays.
Global marketing has become an imperative for business. Business owners are now developing a global vision which means to recognize and react to international marketing opportunities like being aware of threats from foreign competitors in all markets using international distribution networks. Over the past two decades, world trade has climbed from $200 billion a year to $7 trillion.
Web sites are beneficial to business owners to run businesses 24/7 virtually in the global marketing. The market is wider and the number of potential customers increases as the company web sites can be easily accessed from all over the world 24-hour-a-day. Company web sites are like sales representatives that render services, enquiries and purchasing purposes to the customers.
Online catalogues are used to publish products and services on the web sites for customers to browse through at home or workplace without having to go out. The customers can check out the latest information of the company's products anytime instead of waiting for the printed catalogues. Customers from different locations will be able to make orders from the online catalogues. Once the company receives the purchase orders, the goods will be delivered immediately. Therefore, the business sales cycle is faster and thus increases the sales turnover of the business.
The online catalogues save printing expenses and labour distribution cost. Online catalogues allows business owners to update their products and announce special discounts within minutes. The revision in prices of the products in the online catalogues can be easily changed and send immediately to the customers. Changes of prices for printed catalogues are complicated tasks because they required extra time and money to reprint and redistribute the catalogues. As a matter of fact, online catalogues are more market dynamic comparatively to traditional marketing besides time and money saving.
Business owners must keep track with the Internet technology to improve the business and also aware of the threats from other companies instead of following the traditional marketing. With the existence of a company web site, the business will definitely flourish in a short time. Hope that you will be having a web site for your business if you wish to establish a business image international. |
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How to...
Build a Web site with Comdev Web Builder 2.0 |
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e-Business
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Web site development, increase sales, globalization, customer service |
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Email
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Outlook Express, create new address, administration, virus, attachment |
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